Shifts in Behaviors Leading Cause of Falling DVD Sales Among 13-24 Year Olds

Posted on 09. Feb, 2009 by in iGrok Research

updated 8:32 p.m. CT, Mon., Feb. 9, 2009

PASADENA, CA – Recent earnings reports from several major Hollywood studios indicate steep declines in home entertainment revenues despite growth in Blu-ray Disc sales. Recently, studio executives acknowledged that falling DVD sales may be a reflection of shifts in how people watch films, even if the economy were not in recession.

Until now, how much each factor has contributed to changes in consumer spending on home entertainment has not been clear. The results of a recent survey by C.A. Walker Research Solutions, Pasadena, Calif., among 13 to 64 year olds indicate that nearly two in five consumers report decreased home entertainment spending (38%). The impact of this decline is reduced by the 22% of consumers who report increased spending.

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