The Professor Has a Question
Posted on 01. May, 2008 by C.A. Walker in iGrok Research
Recently, the professor was wondering – is “market research” dead? No, not the practice, skills, techniques and outcomes of market research, but the popular notion of market research. Colleague Gary White of Pacific Crest Marketing points out the proliferation of firms that say they offer Consumer Insights (rather than “market research”), and the Professor notes […]