|
|
C.A. Walker's principals are research leaders on the forefront
of the industry. They have top-notch market research experience,
most with graduate or post-graduate degrees. Most important though,
is their ability to help you triumph over your real-world
challenges.
Sam Weinstein
|
President & CEO
|
|  |
Sam is responsible for the day-to-day
business of C.A. Walker Research Solutions, overseeing all operational
aspects of the firm. With his expertise in the entertainment industry, he |
actively fosters and maintains key relationships
with major entertainment clients. In addition,
he retains responsibility for most motion picture
research.
Bringing his vision and leadership to the firm,
Sam continues to drive new technologies, applications
and above all, results. He has been with C.A.
Walker for over fifteen years, building on his
prior business and research experience. Sam holds
a Bachelor of Arts in Psychology from Marist
College, and has pursued graduate and executive
studies as well. | |
Ken Anderson
|
Executive Vice President
|
| |
With over fifteen years of marketing
research experience, Ken adeptly manages projects in diverse arenas for C.A. Walker. He
particularly shines in developing creative designs for |
studies and questionnaires, and in analyzing
complex data. His insights truly turn tables
and tabulations into solutions and successes.
Ken has worked in a variety of industries, but
specializes in consumer packaged goods, themed
entertainment and media. He has a Bachelor of
Arts and a Master of Arts from Michigan State
University. | |
Debbie Kreger, Ph.D.
|
Group Vice President
|
|
| |
Debbie Kreger’s
wealth of expertise in all aspects of marketing research
makes her an invaluable asset to C.A. Walker. Building on
her broad base of experience, she has developed an |
expertise in the entertainment, consumer packaged goods, health
care, financial, automotive and fast food industries.
Prior to joining the firm, she worked on the client side with Columbia
Pictures and Buena Vista Home Entertainment, and honed her skills
in other marketing research positions. Debbie has a Master’s
and a Doctoral degree in Experimental Psychology from the University
of Southern California. | |
Al del Rosario
|
Senior Vice President
|
| |
Since joining C.A. Walker in 1981,
Al del Rosario has become the resident expert in design and interpretation
for projects utilizing multivariate analysis. He also specializes in the planning, |
implementation and analysis of large-scale studies, using his extensive experience
in automotive and high tech research. Al further
contributes by providing invaluable management
of the company’s computer and internet
operations.
Prior to C.A. Walker, Al’s positions
included Research Manager at a major newspaper.
He earned a Bachelor of Arts from UCLA and a
Master of Business Administration, with emphasis
on Statistics and Marketing. |
|
Kevin Gentry, Ph.D.
|
Group Vice President
|
| |
Kevin brings more than twenty years
of marketing research experience with him to C.A. Walker. In addition to
managing major client projects, he focuses his expertise on method and design |
development. Kevin is always
building on this design foundation with a continuous
drive for action-oriented solutions.
Before joining C.A. Walker, Kevin held senior executive-level positions
with full-service research companies. Additionally, he gained a wealth
of experience in many industries as Senior Vice President for research
at Grey Advertising, at Information Resources Inc.’s BehaviorScan
service, and at The Quaker Oats Company. Kevin holds a Master of
Arts and a Ph.D. in Social Psychology from the University of Southern
California. |
|
Temra Wald
|
Group Vice President
|
Temra brings over twenty years of qualitative and quantitative research experience to CA Walker. Having spent the majority of her career in advertising and account planning, she developed an expertise in branding and communications research. Her experience spans a wide variety of categories including Automotive, Entertainment, Healthcare, Internet, Packaged Goods, and Retail.
Prior to joining CA Walker, Temra held senior positions at several global advertising agencies (McCann-Erickson, Ogilvy and DDB) and research companies. She has a BA in psychology from Queen's College and an MBA in marketing and management from NYU, Stern School of Business. |
|
Mae Lagrimas
| Vice President
|
| |
Mae spends most of her time directing
projects primarily in the medical, technology, entertainment and hospitality
industries. As one of the newer members of the team at C.A. |
Walker, she brings a fresh insight and a well-honed
technical expertise, with specific focus on questionnaire
development, data analysis and report writing.
Mae has an extensive background in custom studies
and large-scale tracking projects. She was most
recently at Diagnostic Research International
(DRI), where she was a Project Director, and
has also worked as a research analyst at Cambridge
Systematics. No slouch on the education front
either, she holds a bachelor’s degree from
Harvard University. |
|
| | | |
