What’s in a Name?

Posted on 25. Sep, 2007 by C.A. Walker in iGrok Research

In 2002, C.A. Walker and Associates, established in 1972, became C.A. Walker Research Solutions, Inc. The reason for the change: after thirty years, our image lagged our continuous improvements in skills, experience, and technology. We’d like to get the word out: we do sophisticated design and analysis, internet based research, and international projects.

How did our image lag? Well, providing efficient execution, good value, and speedy service project after project seemed to give us a “meat and potatoes” image with some people – “Yeah, those C.A. Walker guys are great on basic projects, but you need to go somewhere else if you need more sophisticated design or analysis, or Internet or International capability”.

In fact, C.A. Walker Research Solutions has the highest level of skill in research design, statistical analysis, strategic interpretation, internet data collection and international research. Our capabilities are unsurpassed

Our key client service staff: PH.D’s and MBA’s. Our research experience includes market segmentation, conjoint techniques, online data collection, Van Westendorp price sensitivity analysis, and much more. We conduct thousands of interviews online, and conduct projects in the following countries: Australia, Benelux, Brazil, France, Germany, Holland, Italy, Mexico, Spain, Sweden, and the U.K.

So we’re C.A. Walker Research Solutions now, and solutions are what we provide.