Professor’s Corner – Selling at Retail? Increase your ROI on marketing dollars.

Posted on 22. Jul, 2009 by in iGrok Research

Some analysts have explored the idea or theory that marketing a product to the general consumer market at large, via advertising messages through various media delivery vehicles, falls short of what additional results can be achieved with shoppers in the retail setting. The thought is that at retail, a store can employ tactics on behalf […]