Market Research in Recessionary Times – Chapter Two

Posted on 22. Jan, 2009 by in iGrok Research

Is market research a first-to-be-cut expenditure in these economic straits? The Professor recommends otherwise. The Professor thinks companies should plan to make modest market research expenditures to make the most of the marketing, advertising, and promotional budgets they still have at hand. Why? Consumers will still buy necessities – such as food, shelter, utilities, gasoline, […]