Our Evolution Continues

Posted on 25. Sep, 2007 by in iGrok Research

Here at C.A. Walker we continue our ongoing efforts to refine and improve our skills and technology. On the technology front, our ClarusVision software suite for online and CATI interviewing now supports secure video (can’t be downloaded) within our Internet surveys, increased ease of data access for clients through our web site, and more custom […]

What’s in a Name?

Posted on 25. Sep, 2007 by in iGrok Research

In 2002, C.A. Walker and Associates, established in 1972, became C.A. Walker Research Solutions, Inc. The reason for the change: after thirty years, our image lagged our continuous improvements in skills, experience, and technology. We’d like to get the word out: we do sophisticated design and analysis, internet based research, and international projects. How did […]

Advertisers’ Love-Hate Relationship With Research

Posted on 25. Sep, 2007 by in iGrok Research

On a recent weekend The Professor sat in quiet fascination and was shaking his head when the following ad on cable concluded. The Professor won’t get it absolutely correct -the copy is from memory: “We at (large soft drink company) don’t think much of surveys (animated company logo symbolically gives the boot to a clipboard), […]