Consumer and Shopper Market Research

Profiling and segmenting your key targets, including desires, lifestyles, purchase habits, drivers and barriers. Gauging attitudes, awareness and usage of your products or services, responses to your advertising and other materials, developing your optimal pricing strategies and tracking changes in metrics over time.

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Corporate Market Research

Providing reactions to your new products or services, advertising and promotions, for business to business channel strategy development. Custom market insights may be used in press releases, on websites and in newsletters to build your credibility and provide a value-add service to your customers.

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Evaluate Your Market Attractiveness

Evaluating viability of market categories, providing a richer understanding of size, demographics and other key factors, strengthening your advantages and minimizing your disadvantages. Helping uncover your points of differentiation, optimal positioning, market threats and niche opportunities.

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Unlock Your Brand Value

Assessing your brand awareness, image, strengths and weaknesses, versus competitors in key markets. Evaluating and optimizing co-branding appropriateness with potential impact upon sales.

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